Director, Marketing (Growth-Focused/Emerging Leader)

Anchor Utility is seeking a high-potential marketing leader for a Director-level role focused on building and scaling a demand engine to drive pipeline and revenue. The successful candidate will be responsible for hands-on marketing execution, managing campaigns, and ensuring alignment with sales and revenue goals.

Responsibilities:

• Clarify and activate value positioning to drive demand and improve conversion
• Own go-to-market execution aligned to revenue priorities and pipeline growth
• Support sales and partnerships with campaigns, content, and tools that increase velocity
• Build a repeatable growth engine through data, testing, and continuous optimization
• Manage core marketing platforms such as HubSpot or Salesforce
• Maintain campaign tracking, reporting dashboards, and lead flow processes
• Provide consistent reporting on marketing performance and pipeline contribution
• Improve data visibility and attribution over time
• Coordinate development of marketing content, collateral, and messaging
• Ensure consistency across campaigns, website, and sales materials
• Track and manage all in-flight content and assets
• Manage external vendors (agencies, freelancers, contractors)
• Ensure deliverables are on time, on budget, and aligned to goals
• Maintain documentation of vendor relationships, scope, and performance
• Partner closely with Sales to ensure strong communication and feedback loops
• Support leadership with insights on what’s working and where to improve
• Participate in planning discussions and begin contributing to broader strategy

Requirements:

• 5–8 years of marketing experience
• Strong background in demand generation, digital marketing, or campaign execution
• Experience working in platforms like Insightly or HubSpot
• Comfortable owning both strategy (at a developing level) and execution (at a strong level)
• Experience managing vendors or small project teams
• Highly organized with strong follow-through and accountability
• Eagerness to grow into a senior marketing leadership role
• Experience in real estate, utility, and/or B2B marketing