Field Marketing Manager - Further

Accord is a high-growth company transforming the Senior Living industry, seeking a Field Marketing Manager to build and scale a high-impact marketing engine. The role involves developing field marketing strategies, executing events, and driving pipeline and revenue through effective marketing initiatives.

Responsibilities:

• Drive Field Marketing Strategy & Planning
• Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership
• Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential
• Own the annual field marketing calendar and budget across all regions
• Own Further’s end-to-end presence at regional conferences and association events nationwide
• Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up
• Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences
• Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals
• Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns
• Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region
• Create playbooks for regional conferences, association events, and field activations
• Standardize messaging, assets, and follow-up flows while allowing for regional nuance
• Continuously test, learn, and optimize which events, formats, and messages perform best
• Serve as Further’s primary marketing contact for regional and state Senior Living associations
• Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing
• Collaborate closely with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards

Requirements:

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation
• Experience owning national or multi-region field marketing programs
• Proven ability to tie events directly to pipeline and revenue impact
• Strong project management skills with the ability to juggle multiple events, regions, and stakeholders
• A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities
• Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy
• Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences
• Familiarity with state and regional Senior Living associations
• Experience marketing to SMB or mid-market buyers