Varonis is the data and AI security leader, trusted by more than 8,000 customers to protect their most valuable data against cyberattacks. They are seeking a Senior Product Marketing Manager to lead go-to-market for Varonis Atlas, their end-to-end AI Security Platform, and to define how Atlas is positioned in the market.
Responsibilities:
- Own the positioning and messaging for Varonis Atlas across AI-SPM, AI pen testing, runtime guardrails, AI governance and compliance, and third-party AI risk
- Define and advance the category narrative for AI security, articulating why data context is the differentiator that fragmented, data-blind point tools can't match
- Lead go-to-market strategy and execution for Atlas launches, releases, and add-ons, from messaging and pricing input through launch and post-launch measurement
- Partner with product management to translate a fast-moving AI roadmap into a clear, compelling customer-facing narrative
- Create flagship content that establishes Varonis as the authority on AI security, including solution briefs, whitepapers, web content, presentations, demos, and executive narratives
- Develop sharp, audience-specific assets for security leaders, practitioners, and governance and compliance stakeholders
- Equip the field to confidently position and demo Atlas, articulate differentiators, and handle objections against competing AI security solutions
- Build enablement, competitive comparisons, and training that help sales win in a brand-new, fast-evolving category
- Support analyst relations and PR efforts to build Varonis' voice and credibility in the emerging AI security market (AI TRiSM, AI-SPM, and adjacent categories)
- Be the expert on AI security buyers, market trends, regulatory shifts, and competitive offerings, and bring those insights back into strategy
Requirements:
- 5+ years in product marketing or a closely related field, with significant experience in cybersecurity, AI, cloud, or data security
- Demonstrable experience marketing a technical platform or launching products in a new or fast-evolving category
- A strong technical foundation and genuine fluency in AI concepts, including agents, LLMs, and AI security and governance
- Proven ability to create impactful messaging and simplify complex technical ideas into succinct executive narratives
- Experience presenting to executives and supporting analyst relations and PR
- Excellent written, verbal, and visual communication skills with impeccable attention to detail, and a bias for action