Marriott InternationalRemote
Senior Manager, Lifecycle & Partner Marketing
United States of America
Full Time
4 hours ago
$110,000 - $164,000 USD
H1B Sponsor Likely
Key skills
Loyalty MarketingMarketing PromotionsCreative Agency ManagementCRM Program MeasurementAudience SegmentationPromotion DevelopmentPromotion ManagementROI AnalysisMarketing TechnologyDigital Customer ExperienceMachine LearningMarketing Campaign DevelopmentStrategic ThinkingProject ManagementCRM
About this role
Marriott International is the world’s largest hotel company, and they are seeking a Senior Manager, Lifecycle & Partner Marketing to drive incremental revenue growth and member engagement in their loyalty program. The role focuses on optimizing the digital customer experience and enhancing marketing strategies through data-driven insights and technology.
Responsibilities:
- Lead projects and initiatives that enable enhanced member experiences and drive incremental revenue
- Utilize consumers insights to inform loyalty promotions strategy development and execution
- Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings
- Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program
- Integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc
- Work with marketing and CX partners to understand and report on promotion effectiveness for internal and external partners
- Use reporting to identify opportunities and best practices, implementing to improve performance
- Execute test and learn curriculum and analyses campaign performance to optimize results
- Research industry and competitive marketplace for opportunities and improvements
Requirements:
- Bachelors' degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
- Six years' relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance
- Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis
- Expertise in managing end-to-end marketing campaign development
- Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions