Director of Growth & Product Marketing

Stand Together is a philanthropic community dedicated to addressing America's most pressing issues. The Director of Growth & Product Marketing will lead efforts in driving platform growth, content creation, and user support for the Be The People initiative, ensuring effective engagement and retention of users.

Responsibilities:

• Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence
• Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible
• Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action
• Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations
• Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity
• Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking
• Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people
• Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input
• Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit
• Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product
• Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step
• Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3
• Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead
• Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one
• Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume
• Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows
• Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead
• Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next

Requirements:

• A track record of owning a funnel end-to-end: acquisition, conversion, onboarding, and retention, with the data discipline to prove what worked
• Experience in product marketing, growth, or lifecycle marketing on a consumer or community-facing platform
• Strong content and editorial judgment — you can set brand voice, edit for impact, and tell the difference between a story that converts and one that fills space
• People leadership across content and customer-facing functions, with a track record of developing a small team to high output
• Comfort building in a fast-moving v1 environment where the loop is weekly and the roadmap is still forming
• Fluency with the modern growth and analytics stack, including event-based instrumentation, lifecycle tooling, and SEO/GEO — enough to partner credibly with product and engineering
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect
• Experience in a civic, social impact, or movement-building context where the product serves a mission larger than conversion metrics
• Proven ability to build a growth function from scratch rather than optimize an existing one
• Experience with user-generated content at scale and the trust and safety considerations that come with it
• A personal commitment to the idea that communities — not platforms — create lasting change