Principal Product Marketing Manager, Competitive

Outreach is a company founded in 2014 that provides an agentic AI platform for revenue teams, automating workflows and enhancing sales processes. The Principal Product Marketing Manager, Competitive role involves leading competitive intelligence efforts, shaping market positioning, and advising cross-functional teams to improve Outreach's competitive stance in the revenue technology market.

Responsibilities:

• Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations
• Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates
• Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation
• Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness
• Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities
• Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning
• Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy
• Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence

Requirements:

• Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations
• Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates
• Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation
• Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness
• Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities
• Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning
• Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy
• Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence
• Strategic and forward-looking, with the ability to anticipate market shifts and translate insights into actionable recommendations
• Naturally curious about customers, competitors, and emerging technologies, continuously seeking opportunities to strengthen Outreach's market position
• An influential leader who builds alignment and drives outcomes across organizations without formal authority
• An exceptional storyteller and communicator who can equip executive leaders, sellers, and marketers with compelling narratives that win in the market
• Comfortable operating in ambiguity, balancing long-term strategic thinking with rapid execution and measurable business impact
• Passionate about helping customer-facing teams succeed and creating competitive advantages that translate into revenue growth