Field Marketing Manager (NYC)

Coder is an AI software development company leading the future of autonomous coding. As a Field Marketing Manager, you will execute field and ABM programs to build awareness, support sales, and create pipeline across the North American market.

Responsibilities:

• Execute regional field marketing plans aligned to global strategy and North America priorities
• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through
• Partner with global marketing teams to localize campaign content and messaging for North American audiences
• Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners
• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline
• Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation
• Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events

Requirements:

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies
• Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions
• Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination
• Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs
• Experience partnering closely with sales teams to support pipeline goals and regional priorities
• Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned
• Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented
• Familiarity with project management tools such as Asana or similar systems
• Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers
• Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools
• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack
• Experience supporting partner or channel marketing programs
• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline
• Experience supporting a company with an open source offering