EverPro - Senior Marketing Manager

EverCommerce is a leading service commerce platform focused on digitally transforming the service economy with tailored SaaS solutions. They are seeking a Senior Marketing Manager to lead full-funnel marketing execution for ZyraTalk, their AI-powered customer engagement solution, driving growth through acquisition, go-to-market strategies, marketing infrastructure, and customer retention. This role involves managing multi-channel campaigns, optimizing marketing technology, and collaborating cross-functionally to scale ZyraTalk's market presence.

Responsibilities:

• Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’
• Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up
• Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment
• Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition
• Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
• Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders
• Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials
• Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine
• Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify
• Own and improve ZyraTalk’s marketing tech stack, in partnership with Marketing Ops, including HubSpot CRM/MAP configuration, lead capture, email deliverability, funnel stage alignment, UTM attribution, and data hygiene
• Manage and continuously improve BAU programs: TOFU lead cadences, event lead intake processes, and BDR-to-marketing feedback loops
• Build dashboards and reporting structures that give clear, real-time visibility into SAL contribution by channel, CAC, SAL-to-close rates, and MRR pipeline
• Partner with Marketing Ops, BizOps, and Sales to resolve tech stack issues that are blocking pipeline visibility and accurate performance reporting
• Launch & manage ZyraTalk’s customer engagement programs to drive product stickiness and reduce churn
• Build and execute a 3–6 month evergreen customer onboarding cadence in partnership with Product and CX to drive best in class activation rates and reduce early churn
• Develop cross-sell campaigns targeting existing ZyraTalk customers for new capabilities (outbound voice) and adjacent EverPro products
• Manage cross-sell motions into EverPro’s back book to contribute to cross-sell MRR targets in partnership with Account Managers and BDRs

Requirements:

• 7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization
• Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume
• Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization
• Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup
• Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan
• Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement
• Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes
• Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources
• Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update
• Experience with home services, field service management, or vertical SaaS markets
• Familiarity with PLG + SLG hybrid go-to-market models and the nuances of marketing to SMB and mid-market segments simultaneously
• Experience with partner marketing or channel co-marketing programs
• Working knowledge of WordPress, Google Ads, and LinkedIn Ads
• Exposure to Marketo, Salesforce, or Asana in a multi-product portfolio environment
• Experience in early-stage or ‘build-the-foundation' environments where marketing infrastructure (tech stack, processes, reporting) does not yet exist at full maturity