Product Marketing Manager

Pantheon is a WebOps platform that powers over 300,000 sites for various clients. The Product Marketing Manager will be responsible for developing a compelling product narrative, crafting positioning and messaging, and leading go-to-market strategies to drive excitement and adoption of Pantheon’s offerings.

Responsibilities:

• Develop and own Pantheon's forward-looking product narrative — articulating not just what we build today, but why it matters for the future of the web
• Create high-impact content (keynote narratives, manifestos, vision briefs, point-of-view pieces) that positions Pantheon as a category leader and shapes industry conversation
• Continuously scan the market for shifts in how developers, marketers, and digital teams build and operate web experiences — and translate those signals into sharper positioning
• Go beyond pain points to understand what customers are trying to become — and build messaging that speaks to their ambitions, not just their problems
• Craft positioning that connects Pantheon's product roadmap to a larger market opportunity, making prospects feel the urgency and excitement of what's coming
• Own core product messaging across the website, launch materials, and sales assets — ensuring every touchpoint reinforces both present-day value and future vision
• Lead the narrative strategy for major product launches, ensuring releases feel like meaningful milestones in a larger story — not just feature drops
• Partner with Product, Sales, and Marketing to ensure GTM motions are anchored in a coherent, exciting vision rather than disconnected feature announcements
• Equip Sales with the language, stories, and materials they need to sell not just today's product, but Pantheon's trajectory — helping customers buy into where we're going
• Work closely with Product Management to get ahead of the roadmap, shaping how new capabilities are framed from the earliest stages of development

Requirements:

• 4+ years in Product Marketing, preferably in B2B SaaS, developer tools, or WebOps — with a track record of building compelling product narratives, not just executing launches
• Must have hands-on experience taking a net-new product to market — from pre-launch positioning through initial adoption — where there was no existing playbook, customer base, or category to anchor to
• Exceptional written and verbal communication skills, with a demonstrated talent for translating complex technology into inspiring, market-shaping stories
• Proven ability to think beyond the immediate roadmap and connect product decisions to broader market trends and customer aspirations
• Highly effective working across Product, Sales, and Marketing — and comfortable influencing without authority
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• Experience marketing products built on Drupal, WordPress, or similar CMS ecosystems
• Familiarity with the developer tools or digital agency market
• Proficiency with Salesforce, Amplitude, or similar GTM tools