AI-Powered Lead Generation & Sales Support Specialist

Location: Remote (Virtual Assistant)

Role Overview

We are seeking a proactive, results-driven AI-Powered Lead Generation & Sales Support Specialist to help generate qualified business opportunities through strategic prospecting, personalized outreach, relationship building, and sales support.

This role goes beyond simply booking appointments. The ideal candidate will actively engage prospects, nurture relationships, and help move leads through the sales pipeline toward a successful close. Working closely with the business owner, you'll support the sales process by maintaining consistent communication, qualifying opportunities, and ensuring prospects remain engaged.

As we transition into an AI-native business, you'll leverage AI tools—primarily Claude—to enhance prospect research, personalized outreach, follow-ups, and overall sales efficiency.

This role is ideal for someone who enjoys identifying new opportunities, building relationships, and using AI to work smarter and deliver measurable results.

Key Responsibilities

Lead Generation & Prospect Research

• Identify and research qualified prospects that align with the ideal client profile.
• Build and maintain targeted lead lists using LinkedIn, company websites, AI Sales Platform | Apollo.io - Outbound, Inbound & Automation , and other online resources.
• Qualify prospects before initiating outreach.
• Maintain an organized and accurate prospect database.
• Continuously identify new business opportunities.

Outreach, Relationship Building & Appointment Setting

• Execute personalized outreach via email, LinkedIn, and other approved channels.
• Conduct consistent follow-ups to nurture prospects and maintain engagement.
• Build relationships with decision-makers through meaningful conversations.
• Schedule qualified discovery calls and appointments.
• Maintain a healthy and active sales pipeline.

Sales Pipeline Support

• Help guide prospects through the sales process—not just to the appointment stage, but toward becoming clients.
• Nurture leads through ongoing communication until they are ready to make a buying decision.
• Follow up with prospects after meetings when appropriate.
• Identify buying signals and communicate opportunities to the business owner.
• Support the overall sales process by ensuring timely communication, engagement, and follow-through.

CRM Management

• Maintain accurate CRM records and prospect information.
• Update lead stages, notes, and activities.
• Ensure all interactions are properly documented.
• Generate simple pipeline and activity reports as required.

AI-Assisted Workflow

• Use Claude as the primary AI platform for prospect research, outreach preparation, personalization, and workflow optimization.
• Utilize ChatGPT and other AI tools where appropriate.
• Create AI-assisted outreach messages and personalized communications.
• Continuously explore AI-powered methods to improve efficiency and lead generation performance.
• Stay current with emerging AI tools and best practices.

Required Skills & Experience

• Previous experience in lead generation, appointment setting, business development, SDR/BDR, outbound sales, or a similar sales-focused role.
• Experience nurturing prospects and supporting the sales process beyond appointment setting is highly desirable.
• Excellent written and verbal English communication skills.
• Strong relationship-building and interpersonal skills.
• Highly organized with excellent time management.
• Self-motivated with the ability to work independently.
• Results-oriented with strong attention to detail.

AI Requirements

• Experience using Claude is preferred.
• Experience with ChatGPT or similar AI tools is acceptable, provided you're willing and able to quickly become proficient with Claude, which will be the primary AI platform.
• Understand how AI can improve prospecting, research, outreach, follow-ups, and sales workflows.
• Comfortable working in an AI-first environment and eager to adopt new technologies.

Preferred Tools

• Claude
• ChatGPT
• LinkedIn Sales Navigator
• AI Sales Platform | Apollo.io - Outbound, Inbound & Automation (or similar lead generation platforms)
• CRM platforms (GoHighLevel, HubSpot, or similar)
• Google Workspace
• Microsoft Office

Ideal Candidate

• Proactive and resourceful.
• Curious about AI and emerging technologies.
• Strong communicator who builds rapport easily.
• Comfortable initiating conversations and nurturing relationships.
• Persistent, professional, and confident in following up.
• Coachable and eager to learn.
• Highly organized and accountable.
• Driven by measurable results and continuous improvement.

Key Performance Indicators (KPIs)

• Qualified leads generated.
• Outreach activity completed.
• Discovery calls booked.
• Lead progression through the sales pipeline.
• Conversion of qualified prospects toward sales opportunities.
• Appointment show rate.
• Pipeline growth.
• CRM accuracy and data quality.
• Effective adoption of AI tools to improve productivity and sales performance.