Sr Manager, Performance Marketing - Amazon

SharkNinja is a global product design and technology company, and they are seeking a Senior Manager for Performance Marketing focused on Amazon. This role will lead the development and execution of integrated media campaigns to enhance brand awareness and drive consumer engagement within the business unit.

Responsibilities:

• Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
• Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
• Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes
• Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
• Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
• Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments
• Effectively communicate media performance to internal stakeholders and leadership team
• Project manage initiatives in alignment with media plan &quickly pivot to support requests
• Manage significant budgets across campaigns
• Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels
• Continue to stress test defined KPIs and identify new indicators for commercial success
• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible

Requirements:

• 5-7 years Marketing/Media experience
• Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors
• Experience working with third party platforms such as Skai or Pacvue
• Strong analytical skills and ability to interpret data to drive strategic decision-making
• Experience managing external agency relationships and collaborating with cross-functional teams
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
• Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable