Creator Relations Manager, Influencer Marketing

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. The Creator Relations Manager is responsible for identifying, engaging, and procuring strategic influencer partnerships that align with client goals and objectives.

Responsibilities:

• Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
• Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
• Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
• Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
• Provide general assistance to the team with ongoing projects for our broad Client base
• Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
• Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
• Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
• Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
• Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Requirements:

• Is an active participant and consumer of the social media industry
• Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations
• Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
• Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
• Strong negotiation and relationship-building skills with creators/influencers and agencies
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
• Excellent communication (full proficiency in English) and interpersonal skills
• Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus