Digital Marketing Manager

Cresta is a company that leverages AI to enhance customer experiences. They are seeking a hands-on Digital Marketing Manager to own and scale global paid media programs, driving campaign execution from strategy through optimization while collaborating with various teams to influence pipeline and revenue.

Responsibilities:

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
• Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
• Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
• Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
• Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
• Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
• Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
• Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
• Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Requirements:

• 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
• Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
• Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume
• Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
• Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
• Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
• Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
• Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency
• Experience launching or scaling new paid acquisition channels
• Experience using Clay or similar audience enrichment and GTM tools
• Experience working at an AI-native or high-growth startup
• Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys
• Experience partnering closely with Creative teams to develop high-performing paid advertising assets