Senior Marketing Analytics Manager

Heavys is a fast-growing premium DTC brand that connects fans with their favorite artists through a unique audio experience platform. The Senior Marketing Analytics Manager will own marketing analytics end-to-end, including attribution and performance analysis, to influence strategy and company performance.

Responsibilities:

• Own marketing analytics end-to-end: Attribution, channel performance, CAC/LTV, cohort behavior, and retention
• Build and maintain dashboards and reporting infrastructure
• Analyze performance across paid media, email/SMS, and organic channels
• Drive budget forecasting and scenario modeling
• Partner with marketing leadership to turn analysis into strategy
• Use AI tools as a core part of your workflow – not as a novelty, but to move faster and go deeper

Requirements:

• 5+ years in analytics and/or marketing roles (brand or agency side)
• Experience in DTC ecommerce
• Strong command of the DTC analytics stack: Triple Whale, Klaviyo, Shopify
• Demonstrated AI proficiency
• Comfortable owning both the build side and the insight side without handholding
• hands-on experience with paid media platforms (Meta, Google, TikTok)