Marketing Analytics Manager

WebstaurantStore is a leading source for restaurant equipment and supplies, and they are seeking a Marketing Analytics Manager to lead their Marketing Analytics Team. This role involves managing a team of analysts to develop marketing measurement frameworks and provide actionable insights to drive business impact.

Responsibilities:

• Serve as the analytics lead for paid search, paid media, SEO, and growth marketing
• Own the end-to-end measurement strategy across paid and organic channels
• Establish best fit approaches for measuring and monitoring channel performance
• Lead development of scalable, accurate, and executive-ready reporting and dashboards
• Perform deep-dive and ad-hoc analysis to answer complex questions and identify growth opportunities
• Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations
• Partner closely with data science, engineering, and marketing leadership to align priorities
• Influence product, marketing, and analytics roadmaps through insight-driven storytelling
• Manage and mentor a team of five marketing analysts
• Set clear goals, prioritize workloads, and ensure high-quality, timely delivery
• Coach analysts on technical skills, business context, and stakeholder communication
• Support career growth through feedback, development plans, and performance management
• Oversee analytics workflows within a Google Cloud–based tech stack, including: Google Analytics 360, Funnel.io (data ingestion and pipeline management), BigQuery (SQL analysis & data modeling), Looker (semantic layer & visualization)
• Establish and maintain best practices for SQL, data modeling, and reporting performance
• Collaborate with data science on advanced analytics initiatives (e.g., experimentation, forecasting, incrementality, LTV, cohort analysis)
• Partner with Enterprise BI on data sourcing, modeling, and broader data platform initiatives

Requirements:

• Bachelor's degree in Marketing Analytics, Business Analytics, Statistics, Economics, Data Science, or a related field; or equivalent professional experience
• 5+ years hands-on in e-commerce marketing analytics, spanning at least 3 annual cycles
• 5+ years SQL at advanced level
• 5+ years developing BI reports and dashboards at an expert level
• 4+ years managing marketing KPIs, attribution, incrementality, and customer journey
• 3+ years hands-on with GA360, Google Cloud (especially BigQuery), and large-scale (million+ record) marketing datasets
• 2+ years working with paid media platforms and digital tracking best practices
• 1+ years as a people manager of a team of 3+, including development and performance management experience
• Excellent understanding of the ebbs, flows, and trends of B2B and B2C ecommerce
• Strong organizational and communication skills
• Proven ability to train and mentor others to improve analytical maturity, quality, and productivity
• Ability to manage multiple priorities in a fast-paced environment with high accuracy
• Ability to clearly translate analytical findings into business recommendations
• Working proficiency with Python or R
• Looker and/or PowerBI preferred
• Experience with Google Ads, Meta Ads, Bing Ads
• Experience with MMM, MTA, or similar attribution methodologies