Sr. Associate Manager, Digital, Commerce Media & Strategic Partnerships

Who is Taco Bell?  

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. 

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job: 

Digital at Taco Bell is evolving beyond traditional marketing channels to create new opportunities across commerce media, strategic partnerships, and connected fan experiences. As the Senior Associate Manager, Digital Commerce Media & Strategic Partnerships, you will support the development and execution of partnership-driven initiatives across Taco Bell's digital platforms, loyalty ecosystem, and brand experiences. Reporting to the Manager of Digital Strategy & Innovation, this role will collaborate across multiple teams to bring integrated programs and activations to life while helping grow Taco Bell's digital and partnership ecosystem. This role is ideal for someone who is highly collaborative, organized, and passionate about creating innovative experiences that drive value for both fans and partners.

The Day-to-Day:

•    Support the planning and execution of commerce media and strategic partnership initiatives across Taco Bell's digital ecosystem, including audience activations, integrated campaigns, and partner programs.
•    Collaborate with cross-functional teams including Loyalty, Digital Channels[SC1.1][PB1.2], Brand, Media, CRM, Analytics, Customer Data and Engineering to help execute campaigns and activations that align with business objectives and fan engagement goals.
•    Excel in managing [SC2.1][PB2.2]partner relationships by coordinating program planning, activation timelines, deliverables, and ongoing communication with internal and external stakeholders.
•    Support audience activation efforts by partnering with data, CRM, and media teams to execute campaigns across owned and paid digital channels.
•    Coordinate integrated digital and experiential activations across app, loyalty, social, content, and partner touchpoints to help ensure a seamless consumer experience.
•    Monitor program performance, compile campaign results, and share insights and recommendations to support campaign optimization and future activations.
•    Manage project timelines, stakeholder communication, and cross-functional coordination to help ensure successful delivery of partnership and commerce media initiatives.

Is This You?

•    Bachelor's degree in Marketing, Business, Communications, or a related field, 
•    8+ years of experience in digital marketing, media, loyalty, partnerships, retail media, or a related discipline.
•    Experience supporting or executing digital media campaigns, with familiarity across channels such as paid social, programmatic, retail media, or other digital advertising platforms. 
•    Familiarity with commerce media and digital marketing concepts, including audience activation, targeting, measurement, and performance across owned, paid, and partner channels.
•    Familiarity with marketing and media performance metrics and concepts, including CPM, CPA, ROAS, audience segmentation, match rates, and campaign measurement. 
•    Experience working with customer, CRM, or loyalty data to support audience targeting, personalization, and consumer engagement initiatives; exposure to audience onboarding, identity solutions, or clean room environments is a plus. 
•    Strong project management, communication, and cross-functional collaboration skills, with experience partnering across Marketing, Digital, Analytics, CRM, Engineering, agencies, or external partners in a fast-paced environment.

Work-Hard, Play-Hard: 

•    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
•    Onsite childcare through Bright Horizons 
•    Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
•    Onsite dry cleaning, laundry services, and carwash
•    Onsite gym with fitness classes and personal trainer sessions 
•    Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
•    Generous parental leave for all new parents and adoption assistance program 
•    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
•    Comprehensive medical & dental including prescription drug benefits and 100% preventive care 
•    Discounts, free food, swag and… honestly, too many good benefits to name  

Salary Range: $125,000 to $140,000  annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. 

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

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