Director of Marketing and Communications

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities. 

Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor University’s School of Music is seeking a Director of Marketing and Communications to develop and execute integrated marketing, communications, and brand strategies that advance institutional goals. This role ensures all messaging aligns with strategic priorities, strengthens brand reputation, supports recruitment, and engages key audiences across multiple platforms.

A Bachelor’s degree and three years of relevant work experience are required. A Master’s degree and five years of relevant experience are preferred. 

A combination of education and experience will be considered in lieu of one another.

All applicants must be currently authorized to work in the United States on a full-time basis. 

What You Will Do

• Lead the design, development, and management of the School's marketing materials, including recital, concert and other print programs, season brochures, posters, lobby and digital signage, and related print and digital materials, managing the full production cycle of a high-volume performance calendar

• Plan, implement, and manage integrated marketing and communications initiatives that support student recruitment, enrollment goals, audience engagement, and School of Music visibility

• Collaborate with the dean, department chairs, division directors, faculty, and staff to identify marketing opportunities and ensure promotional efforts align with School of Music goals and priorities

• Manage the development and distribution of content across multiple platforms, including websites, email campaigns, social media, digital advertising, print publications, press releases and video projects

• Supervise and support marketing staff, student workers, interns, and external vendors, ensuring projects are completed on time and meet established quality standards

• Maintain collaborative relationships with internal stakeholders and campus partners to support communication efforts and ensure alignment with institutional priorities

• Perform all other duties as assigned to support Baylor’s mission

• Ability to comply with university policies

• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco!

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.