National Manager of Member Marketing & Communications

Taylor Morrison is a leading company in the real estate industry, and they are seeking a National Manager of Member Marketing & Communications. This role is responsible for leading the strategy and execution of marketing and communications to engage members across Esplanade communities, partnering with various teams to drive engagement and support business growth.

Responsibilities:

• Lead multi-channel communication strategies to effectively engage members across communities
• Establish standards, tools, and best practices to ensure consistent, high-quality communications
• Partner with community leadership to enhance member engagement and communication effectiveness
• Monitor member feedback and communication performance to inform continuous improvement
• Develop and execute national marketing campaigns and program launches
• Ensure alignment of all marketing materials with brand standards
• Partner with operations teams to drive member participation, engagement, and revenue
• Identify opportunities to enhance the overall member communication and marketing experience
• Lead and manage key marketing and communication initiatives, including digital platforms and publications
• Ensure consistency and quality of content across community websites and communication channels
• Collaborate cross-functionally to deliver integrated marketing and communication strategies
• Support training and development of teams on brand standards and marketing expectations
• Establish and share best practices to drive operational excellence and efficiency
• Represent the brand and collaborate across teams to strengthen communication and marketing efforts
• Interviewing, selecting, and training employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining the types of equipment to be used in performing work, or materials needed
• Planning budgets for work
• Monitoring work for legal or regulatory compliance
• Providing for safety and security of the workplace

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 5-10 years of relevant experience, including leadership responsibility
• Strong leadership, communication, and project management skills
• Demonstrated business acumen and ability to analyze data to drive results
• Ability to travel up to 50%
• Experience in hospitality, lifestyle, or multi-site environments preferred