Rohde & SchwarzRemote
Technical Marketing Segment Manager - Hillsboro, OR
United States of America
Full Time
2 hours ago
$160,000 - $215,000 USD
No H1B
Key skills
Technical MarketingMarket AnalysisB2B MarketingDemand GenerationAccount-Based MarketingContent MarketingAerospace & DefenseCritical InfrastructureRF (Radio Frequency)Sales
About this role
Rohde & Schwarz is a global technology company recognized for its innovative solutions, and they are seeking a Technical Marketing Segment Manager for test and measurement. The role involves developing and executing marketing strategies for aerospace & defense, critical infrastructure, and government sectors, requiring a blend of technical knowledge and marketing expertise.
Responsibilities:
- Develop an accurate and up-to-date market analysis for your target industries and applications. Understand business performance, market drivers, and trends
- Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events)
- Represent the company and products at events, forums, and industry publications
- Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency
- Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives
- Up to 30% domestic and international travel may be required
Requirements:
- BSEE degree or equivalent engineering experience
- 3+ years of experience in engineering and/or technical marketing
- Strong understanding of B2B marketing principles, including demand generation, account-based marketing, and content marketing
- Experience with transforming complex topics into digestible concepts
- Ability to think creatively and break industry stereotypes
- Creative and technical thinker with analytical skills and the ability to communicate critical success factors and deliver results
- Ability to thrive in a fast-paced environment, work independently, and collaborate effectively with cross-functional teams
- In order to be considered, candidates must reside in the US and have US citizenship
- MBA is a plus
- Experience with aerospace & defense, critical infrastructure or government markets, or operational experience with RF is a plus
- Preferably located in Hillsboro Oregon but can be remote depending on qualifications