Market Research Manager/Senior Manager (Entertainment)

Artisanal Consulting is a boutique market research consulting firm specializing in bespoke entertainment and technology engagements. They are seeking a Market Research Manager or Senior Manager to deliver quantitative and qualitative consumer insights for clients in the entertainment, video games, sports, and tech industries.

Responsibilities:

• Play a key role in designing and executing quantitative and qualitative projects in a collaborative environments with the broader Artisanal team and directly with clients including, but not limited to, global landscape, strategy, product development, concept, brand, positioning, segmentation, and post-release studies
• Write quantitative questionnaires, review questionnaire logic, and make client updates
• Write qualitative screeners, draft discussion guides, and focus group and community summaries
• Synthesize results into both written and highly visual reports with actionable insights and recommendations
• Design highly visual reports that bring insights to life in eye-catching ways
• Build and maintain key client relationships and serve as the day-to-day point of contact for project communications
• Manage research and consulting engagements from start to finish across a variety of clients and methodologies, keeping projects organized and on track both internally and with external partners, as well as writing summaries as needed for both internal needs and clients
• Oversee programming with programming partners and test survey links to ensure accuracy
• Setup data processing using tools such as Q and Displayr and through DP partners, including writing data processing specs, setting up data tabs and banners in Q/Displayr, coding open-ended responses, and running ad hoc data needs (training will be provided as need)
• Monitor focus group recruitment to ensure participants meet screener qualifications and are appropriately balanced per the project’s needs
• Program qualitative community engagement platforms and manage participant interaction to keep engagement high
• Support responses to RFPs and contribute to proposals
• Contribute to the company’s marketing strategy, including ideating and writing blog posts, capabilities decks, and thought leadership research
• Stay up-to-date on pop culture, entertainment, and tech trends and share ideas for new research topics with the broader team

Requirements:

• Minimum of 3 years of experience at a dedicated market research agency for the Manager level or minimum 5 years of experience for the Senior Manager level, preferably with an entertainment and/or technology focus
• BA/BS with a strong academic record
• Experience with and/or a desire to learn diverse research methodologies across qualitative and quantitative modalities, including, but not limited to, MaxDiff, correspondence analysis, factor analysis, segmentation, and conjoint analysis
• Strong qualitative and quantitative analytical skills, with a passion and curiosity for learning about the world around them
• Self-starter who is comfortable working both independently and collaboratively and is excited to work
• Strong attention to detail, project management and organizational skills
• Excellent written, oral, and visual communication skills
• Comfortable working in Microsoft Office, Keynote, and Google Workspace (Docs, Slides, and Sheets) programs
• Some comfort with or willingness to learn Adobe Photoshop, Illustrator, and Q/Displayr data processing and analytics tools
• Personal interest and passion for streaming services, video games, sports, movies, tech, and/or anime