About NORY

NORY is NYC's largest early childhood STEM education organization, offering engaging, hands-on summer camps and school-year programs for children aged 3–12. Our curriculum spans a broad range of STEM subjects, from robotics to woodworking, all designed to foster self-driven, purposeful learning. Our ultimate goal is to develop resilience, inquisitiveness, and empathy in every child.

Discover more about our mission and program:

Instagram: bit.ly/noryi
LinkedIn: bit.ly/norylink
Summer Camp Video: bit.ly/noryvideo1

Position Overview: Regional Director (San Francisco Bay Area)

We are seeking a visionary, high-agency Regional Director to spearhead our expansion into the San Francisco Bay Area. This leadership position is ideal for a proven operator who loves entrepreneurship, is energized by building a region from the ground up, and thrives in a fast-paced environment. You will play a pivotal role in launching NORY's signature STEM programs on the West Coast and establishing a powerful regional presence.

Expansion Plan & Target Locations:

We are initially focusing our expansion on key northern California markets, specifically San Francisco and the South Bay (San Jose, Palo Alto, etc.). Candidates with deep regional knowledge or existing community connections in these areas will be highly valued. Local travel throughout the Bay Area is required to support the success of this role.

Position Details:

Compensation: $100,000 – $130,000 base salary + up to 20% performance bonus
Location: San Francisco Bay Area (On-site / Regional Travel)
Employment Type: Full-Time

Key Responsibilities

Launch & Regional Expansion: Develop and execute a comprehensive strategic roadmap for NORY’s expansion into the SF Bay Area, focusing on launching and scaling our 2026/2027 summer camps and subsequent programs.
Partnership Development: Forge and maintain high-value partnerships with local schools, educational organizations, and community stakeholders to secure premium, community-based camp locations.
Family Engagement & Outreach: Spearhead localized marketing, networking, and community outreach initiatives to increase NORY's brand visibility and drive local family enrollments.
Recruitment & Leadership: Recruit, onboard, train, and manage a high-performing local team of educators and site leaders to ensure the flawless delivery of our STEM curriculum.
Operational Management: Oversee all daily regional operations, including budget management, regional P&L accountability, and strict regulatory compliance (local childcare permits, licensing, and safety codes).
HQ Collaboration: Work closely with the NYC headquarters to leverage existing resources, maintain strict brand alignment, and implement proven operational best practices.

Required Qualifications

5+ years of experience in educational program management, camp operations, or a closely related field.
Proven Expansion Track Record: Demonstrated success in business expansion, educational program growth, real estate procurement for programs, or high-level community partnership formation.
Exceptional Leadership: Proven ability to recruit, manage, and inspire remote or multi-site teams while hitting rigorous operational and growth goals.
Regional Expertise: Deep familiarity with the San Francisco Bay Area educational landscape, private/public school systems, and local family demographics.
Entrepreneurial Mindset: A highly adaptive, strategic thinker who can navigate ambiguity and build scalable systems in an evolving market.

Travel and Training

Local Travel: Regular travel within the SF Bay Area is required to engage with local communities, cultivate partners, and audit active camp locations.
HQ Travel & Training: Periodic travel to NORY's NYC headquarters will be required for executive strategy sessions and team collaboration. NORY provides a comprehensive onboarding program (delivered both virtually and in-person in NYC) to equip you with the exact tools and resources needed to launch a new market.
Travel Support: Full financial reimbursement is provided for all required travel to NYC for training and executive alignment.

Live Our Vision: Our 'Ways of Being'

We look for regional leaders who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being':

Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
Accountable: We practice personal discipline and take full ownership of our outcomes.
Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.
Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.
Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion.

Explore our full 'Ways of Being' ethos at www.nory.co/value.

Benefits & Perks

Comprehensive Health, Dental, and Vision benefits.
401(k) plan eligibility available for staff after 12 months of service.
Generous Paid Time Off (PTO) program.
Paid holidays.

How to Apply

If our vision resonates with your career trajectory and you believe you are the high-agency leader we need for this expansion journey, please send your cover letter and resume directly to

peter@nory.co.

If you have a distinct or highly personal reason for being drawn to NORY’s mission, please highlight it clearly within your cover letter.

Equal Opportunity Employer NORY, Inc. is a proud equal opportunity employer and values diversity. We encourage applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other category protected by law.

Head of Bay Area Expansion & Summer Camp Operations (STEM Enrichment)

Key skills

About this role