Marketing Automation Manager

DigiCert is a global leader in intelligent trust, ensuring the security and authenticity of digital interactions. They are seeking a Marketing Automation Manager to lead the transition of their marketing automation platform from Oracle Eloqua to Adobe Marketo, managing and optimizing the platform post-implementation.

Responsibilities:

• Own and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migration
• Identify opportunities to simplify, standardize, and improve existing processes during the transition
• Establish scalable frameworks for campaign execution, reporting, and governance within Marketo
• Develop and operationalize marketing automation strategies that support pipeline and revenue goals
• Design and maintain lead lifecycle models, lead scoring frameworks, and segmentation strategies
• Build and enforce consistent campaign hierarchies to enable accurate reporting and visibility
• Define and support attribution models that measure marketing’s impact across the buyer journey
• Manage day-to-day execution in Marketo, including campaign builds, QA, launches, and performance monitoring
• Ensure data quality, compliance, and system integrity across marketing systems
• Create and maintain documentation, processes, and best practices for marketing automation
• Develop and maintain dashboards and reporting frameworks that provide visibility into campaign performance, funnel health, and pipeline impact
• Partner with Marketing and Revenue Operations to deliver actionable insights and support data-driven decision making
• Partner with Marketing, Sales, Revenue Operations, and Engineering to align systems and processes
• Translate business requirements into scalable marketing automation solutions
• Support integrations across the martech stack without requiring direct engineering work

Requirements:

• 5+ years of experience in marketing automation or marketing operations
• Strong expertise in Adobe Marketo, including program design, lifecycle processing, and reporting
• Experience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)
• Deep knowledge of: Lead scoring (behavioral and demographic), Campaign hierarchy design, Attribution models and reporting, Segmentation and lifecycle management
• Ability to operate effectively at both the strategic and execution level
• Experience working cross-functionally with technical and non-technical teams
• Strong analytical, organizational, and communication skills
• Experience with Qualified, ZoomInfo, and Zoom Events
• Familiarity with CRM platforms such as Salesforce and marketing data architecture
• Experience in B2B enterprise or high-growth environments