Step Up For Students empowers families to pursue the most appropriate learning options for their children. They are seeking a Marketing Provider Services Manager to develop and implement marketing strategies that enhance engagement and participation among providers.
Responsibilities:
- Develop and implement provider-focused marketing strategies and integrated campaigns that increase awareness, participation, and engagement
- Plan and execute targeted outreach initiatives designed to drive provider participation and strengthen ongoing engagement
- Collaborate with Marketing and cross-functional teams to ensure consistent branding, messaging, and alignment across all provider-facing communications
- Lead provider-facing social media strategy, including content development, scheduling, and ongoing performance optimization
- Create and deliver high-quality promotional materials, presentations, and campaign assets that support engagement and recruitment efforts
- Analyze engagement data and campaign performance to identify trends, measure effectiveness, and recommend strategic improvements
- Support provider recruitment and growth initiatives through coordinated marketing efforts and targeted outreach campaigns
- Manage marketing activities for conferences, events, and other provider engagement opportunities to maximize visibility and participation
- Monitor, track, and report on campaign performance, translating results into clear insights and actionable recommendations
Requirements:
- Demonstrated success and a proven track record in professional/life experience in specific job functions, projects, or industries. Military service can substitute for professional experience and/or formal education requirements
- 5+ years of experience in marketing, communications, or engagement roles, preferably in nonprofit, education, scholarship, or mission-driven organizations
- Demonstrated experience developing and executing multi-channel marketing campaigns that drive awareness, participation, and stakeholder engagement
- Experience working with diverse external audiences such as families, students, schools, or community-based partners
- Strong background in digital marketing, content strategy, and social media management
- Experience analyzing campaign performance data and using insights to optimize outreach and engagement strategies
- Proven ability to manage multiple projects and deadlines in a fast-paced, high-impact environment
- Bachelor's degree in Marketing, Communications, Business, Public Relations, Education, or a related field required. Master's degree preferred
- Experience supporting event marketing, community outreach, or enrollment/recruitment campaigns preferred
- Familiarity with education choice programs, scholarship organizations, or public-interest initiatives is a plus