Event Marketing Manager

SAPinsider is a company that runs a global portfolio of enterprise events, and they are seeking an Event Marketing Manager to execute marketing plans and drive attendee acquisition for multiple events. The role involves managing email campaigns, coordinating with sponsors, and ensuring brand consistency across all event touchpoints.

Responsibilities:

• Execute event marketing plans across a portfolio of 7+ events annually in NA and EMEA — you receive a complete plan per event and own making it happen on time
• Own email campaigns end to end — copy, build, deploy, QA, analyze, improve
• Drive attendee acquisition and registration growth across paid and organic channels — you know what levers to pull when numbers aren't moving
• Support sponsor marketing — coordinate deliverables, partner assets, and exhibitor kits; these events generate revenue on both sides
• Manage event websites and landing pages — update content, keep pages current as event details evolve
• Write and schedule social content across relevant channels
• Manage audience segmentation and list hygiene
• Track performance, build post-event reports, and come back with clear recommendations — not just numbers
• Coordinate across multiple simultaneous events — Nov–Dec runs 5 events in parallel; staying organized without things slipping is key
• Maintain brand consistency across all event touchpoints — every email, page, social post, and asset should look and sound like one team
• Keep attendee growth as the primary objective — registration numbers, conversion rates, and attendance targets drive everything
• Work in lock-step with the Director and cross-functional teams including sales, design, and web

Requirements:

• Strong email experience — writes copy that sells, makes it look good, makes it perform
• Campaign & project management — full event lifecycle, multiple events simultaneously
• Strong B2B Event marketing experience with proven results
• Audience segmentation — right message, right person, pivots when it's not working
• Conversion & campaign diagnosis — has grown registration numbers, reads what's working and acts on it
• Thinks in revenue — understands how your work connects to pipeline and attendance, not just activity metrics
• Owns the marketing stack — doesn't blame tools, digs in and fixes it
• Data & analytics — GA4, dashboards, list hygiene, acts on findings
• Marketing tech & AI fluency — picks up new platforms fast, actively uses AI to do more with less
• Doesn't wait to be told what's next — already on it
• Plans ahead while executing today
• Comes with solutions, not just problems
• Asks for more work when done — doesn't wait
• Gets things done — not just planned, not just started
• Builds structure where none exists; thrives in organized chaos
• Coachable — takes direction without getting defensive
• Transparent — keeps leadership in the know
• Tech-curious — sees new tools as an advantage, not a learning curve
• demand gen / pipeline experience a plus
• Zephyrus or similar a plus