Content Marketing Specialist

Cambium Learning Group is seeking a Content Marketing Specialist to support the development and execution of demand generation campaigns. The role involves coordinating content production, managing timelines, and analyzing performance metrics to optimize campaign effectiveness.

Responsibilities:

• Assist in executing regional marketing campaigns aligned with strategic goals and local market needs
• Support the development of persona-driven messaging and content tailored to regional audiences
• Conduct market research to identify regional trends, funding landscapes, and audience preferences
• Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance
• Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets
• Coordinate with external contractors and vendors for content production and localization
• Monitor campaign performance and provide insights to inform optimization strategies
• Ensure all content adheres to brand guidelines and SEO best practices
• Contribute to the development of messaging frameworks and persona journeys

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 2–4 years of experience in B2B marketing
• Strong organizational and project management skills
• Ability to synthesize market research into actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with a proactive mindset
• EdTech or SaaS experience a plus
• Familiarity with marketing tools (e.g., Wrike, Brandfolder, Highspot)