Conduct discovery engagements to determine a client’s optimal marketing tech stack
Implement and operate tools across the MarTech stack, including Customer Engagement Platforms, CDP, CRM, Product Analytics, MMPs, and Loyalty platforms.
Lead complex business/technical integrations across a variety of client apps and tools such as Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, Adobe (AEP, RT-CDP, ACS, AJO)
Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
Train clients on how to use their growth stack and advise on best practices
Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks
Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
Resolve a wide range of customer needs from basic education to technical operations
Develop relationships with technology vendors to collaboratively develop customized solutions for clients

Master's Degree with 2 years of experience or a Bachelor's Degree in business, marketing, communications.
3+ years of experience in a client-facing marketing strategy role or account management role.
Knowledge of various MarTech tools
CEP, CDP, Analytics, MMP, Loyalty
preferably in one or more of Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO), including integration best practices and strategies
Experience successfully developing and leading multi-phase projects with various stakeholders
Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.
Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
Excellent communication skills, both written and verbal
Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
Experience integrating with data warehouses (e.g., Redshift, Snowflake) and BI tools (e.g., Looker, Tableau)
B2 or above English Level.

Digital Marketing Engineer

Key skills