Director of Product Marketing

ActiveCampaign is an autonomous marketing platform that empowers teams to automate their campaigns with AI agents. They are seeking a Director of Product Marketing who will shape market understanding through storytelling, drive customer adoption, and transform the product marketing discipline within the company.

Responsibilities:

• Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now
• Translate complex AI capabilities into clear, compelling customer value that resonates across segments
• Bring conviction to the narrative — if the story isn't bold enough, make it bolder. We want a PMM leader whose point of view strengthens every room they're in
• Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. Your success is customers who build their business on Active Intelligence
• Own the market-side of the customer lifecycle — the narrative that moves someone from 'I tried it' to 'I can’t turn this off.' Partner with Product to build both sides of that engine
• Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows
• Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line
• Leverage AI to transform how the PMM craft works, not just what it produces. Speed, experimentation, and operational scale improve by default
• Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion
• Establish feedback loops between GTM teams and Product — friction points and market opportunities flow back into product decisions
• Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position
• Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact
• Set the standard by doing the work yourself, not just directing it. The best PMM leaders we’ve seen create alongside their teams — AI makes that leverage real
• Build a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and results
• Invest in your people's growth as seriously as the work itself — create conditions where they do the best work of their careers in service to their individual and collective success

Requirements:

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies
• 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one
• A product-strategy mindset: you think about market impact the way great PMs think about product-market fit
• A proven track record driving adoption and retention outcomes, not just launch metrics
• Proven ability to influence across Product, Sales, Marketing, and Customer Success
• Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
• Experience building experimentation-driven marketing functions
• Deep customer empathy paired with analytical rigor
• A mindset that thinks beyond launches — you understand how product marketing drives company growth
• A desire to erase the artificial boundary between product and marketing
• An AI-native approach in how you think, work, and lead — not just AI-curious
• A bias for action and execution: you'd rather build the positioning doc yourself than wait for someone to draft it
• The ability to build trust through clarity, accountability, and results
• A passion for transformation rather than maintenance