Product Marketing Manager

Pushpay is a company that helps organizations and communities stay connected through mobile apps and management software. The Product Marketing Manager will be responsible for developing and executing go-to-market plans, coordinating with various teams to ensure effective product positioning and messaging, and supporting customer success through strategic marketing initiatives.

Responsibilities:

• Collaborate with other Product Marketing Managers, and the rest of the Marketing Team to leverage differentiated positioning and messaging to convey a powerful story and consistently communicates the value of our products across multiple marketing channels
• Support the end-to-end GTM strategy, planning, project management and execution of new product and feature launches to ensure the product value is clearly and consistently communicated through customer facing channels, enablement assets, product demos and more
• Collaborate with campaign managers and the internal creative and production team to support high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing
• Develop compelling enablement assets in collaboration with internal stakeholders to enable sales, customer success, and marketing partners to convey product value to prospects and deliver continuous value to existing customers
• Lead ongoing competitive research and analysis to inform marketing positioning and strategy, develop and maintain competitive battle cards increase overall competitive enablement across sales, customer success, product management and marketing
• Partner with customer success and sales to identify and create effective strategies for targeted competitive campaigns and upsell and cross-sell initiatives
• Act as the lead Product Marketing Manager in support of other marketing initiatives like large events, product partnerships and integrations, and product adoption campaigns

Requirements:

• 3+ years of experience in product marketing and other marketing functions, preferably in growing and dynamic B2B SaaS companies
• BA/BS Degree in Marketing, business, or equivalent
• Highly creative with experience in leveraging templates, creative software, AI and other tools to produce high quality customer facing assets at scale
• Experience with conducting ongoing competitive research and analysis with the ability to synthesize the research into tangible findings and insights for multiple stakeholders
• Customer-centric approach with a passion for gaining customer, market and competitive insights and translating them into actionable strategies to support sales and customer success outcomes
• Experience working collaboratively, and cross-functionally with leadership, product teams, sales and support teams to achieve key outcomes and create the best experience for customers and prospects
• Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives
• Effective communication skills and ability to easily move between multiple audiences and across various teams and stakeholder
• A self-starter with a bias towards action with exceptional comfort working in an ambiguous and fast-paced environment
• A passion for our customers and a strong desire to market our products that bring people together by strengthening community, connection, and belonging
• Experience with Klue, or similar competitive enablement software tools, is desired