Digital Events Marketing Manager

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are seeking a Digital Events Marketing Manager to transform proprietary data into impactful virtual experiences and manage digital event systems that engage audiences and drive pipeline.

Responsibilities:

• Event Strategy & Insight Synthesis
• Data-Driven Programming: Collaborate with our research teams to identify market-moving multifamily trends and translate them into compelling live event topics
• Abstract & Narrative Development: Master the art of converting raw data and technical features into "must-attend" presentation abstracts, scripts, and slide narratives
• Market Reactivity: Maintain the agility to spin up rapid-response digital panels or flash webinars tied to major industry shifts, news, or macroeconomic updates
• End-to-End Digital Production & Experience
• Platform Operations: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution
• Speaker Management: Source, vet, and coach internal executives and external industry leaders to deliver highly engaging, polished presentations
• Audience Engagement: Design interactive elements (live polls, Q&A, networking rooms) that elevate the standard virtual event into an immersive community experience
• Growth Marketing & Demand Generation
• Omnichannel Promotion: Lead the promotional strategy across email marketing, social media, paid channels, and sales enablement to drive high-value registrations
• Content Optimization & Scale: Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks
• Pipeline Attribution: Track and measure event ROI through metrics like cost-per-registration, attendee retention rates, and post-event pipeline acceleration using GA4 and HubSpot

Requirements:

• 4–7 years of B2B marketing experience, with a heavy focus on digital events, webinars, or virtual production, ideally at a fast-growing SaaS or data-rich Real Estate technology company
• Technical Mastery of Event Tech: Deep experience managing modern webinar platforms, live-streaming tools, and integrating them seamlessly with marketing automation platforms (HubSpot)
• AI-Native Workflow Competency: A demonstrable track record of using generative AI tools to scale event promotion assets, script variations, and post-event content repurposing
• Strong Project Management: Proven ability to manage a high-velocity event calendar, managing multiple speaker schedules and technical rehearsals simultaneously without missing a deadline
• Data-Fluent Mindset: Comfort analyzing registration and attendee behavior data to optimize future performance, as well as basic knowledge of how events impact overall SEO/AEO search footprints