Senior Digital Marketing Manager

Rapalogix Health is a biotechnology company pioneering the next evolution in skin health. The Senior Digital Marketing Manager will own the digital growth strategy and brand messaging for Re-Q, leading engagement across digital and in-office channels to drive awareness and demand.

Responsibilities:

• Own Re-Q's brand voice, messaging architecture, and strategic positioning across all digital touchpoints
• Translate longevity science and RLX-201 clinical data into compelling narratives for consumers and HCPs
• Define messaging standards and ensure all creative output across internal teams and external partners; and align with brand strategy
• Build and maintain the customer journey framework across awareness, conversion, and retention
• Manage the overarching marketing calendar
• Test and optimize messaging across audiences to improve relevance and performance
• Develop 360-degree marketing campaigns that maximize awareness, education, and commercial impact of Re-Q's clinical research investment
• Ensure consumer, HCP, and provider audience strategies are cohesive and complementary
• Execute product launch plans across all audiences and channels
• Coordinate with channel leads to align output with brand messaging and campaign strategy
• Monitor marketing trends, competitor activity, and consumer and HCP insights to continuously inform strategy
• Own and lead the annual digital marketing strategy and roadmap, aligning investment and channel mix to commercial growth objectives
• Set KPIs and growth targets for physician and consumer acquisition, and report progress directly to commercial leadership
• Drive lead generation and customer acquisition for both professional providers and consumers
• Identify new digital growth opportunities and present recommendations to leadership for investment decisions
• Own the strategy and performance of ReQHealth.com and related digital properties
• Improve website performance, SEO, user experience, and conversion rates, setting priorities for developers and agency partners
• Oversee landing pages, lead capture forms, and conversion funnels end to end
• Optimize physician locator and provider referral pathways
• Partner with Operations and Commercial teams to support subscription and recurring revenue programs
• Own lifecycle marketing for both consumers and providers, driving repurchase, LTV, and subscription adoption
• Build consumer email and SMS flows including post-purchase onboarding, replenishment reminders, and re-engagement sequences
• Build provider CRM journeys from onboarding through reorder cadence and ongoing sell-through support
• Direct CRM segmentation and database growth initiatives, and establish testing frameworks to continuously improve performance
• Drive content development across consumer, HCP, and provider audiences in support of omnichannel strategy
• Manage Re-Q's central asset hub, ensuring content is organized, compliant, and activated across channels
• Develop clinical and educational content in collaboration with the scientific and Medical Affairs teams
• Partner with Medical Affairs to translate complex longevity science into compelling digital content
• Own paid search, social, display, retargeting, and digital advertising strategy and budget
• Manage agency relationships, optimizing media spend and customer acquisition costs
• Develop audience targeting strategies for dermatologists, aesthetic professionals, wellness providers, and consumers
• Drive measurable growth in website traffic, leads, conversions, and revenue
• Own marketing performance dashboards and reporting for the full omnichannel program
• Track KPIs including website traffic, lead generation, conversion rate, customer acquisition cost, email engagement, social engagement, subscription enrollment, consumer retention, and return on advertising spend
• Manage the marketing budget, including planning, forecasting, and vendor and agency spend
• Manage and mentor junior marketing team members, freelancers, and agency partners as the team scales
• Serve as the marketing point of contact for Sales, Medical Affairs, Operations, Customer Service, and Commercial Analytics
• Support development of field marketing tools and physician-facing digital assets
• Ensure consistency of messaging across all customer touchpoints

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8+ years of marketing experience, including experience operating at a senior or leadership level
• Proven track record owning brand messaging and executing multi-channel omnichannel marketing programs with accountability for measurable business results
• Strong command of CRM, marketing automation, email marketing, and analytics platforms
• Experience owning website strategy, content, and SEO initiatives
• Experience managing budgets, agency relationships, and cross-functional stakeholders
• Strong analytical, strategic planning, and project management skills
• Experience in medical aesthetics, dermatology, physician-dispensed skincare, wellness, or healthcare
• Experience with HCP or provider marketing, including in-office activation and sell-through programs
• Familiarity with provider engagement or asset-hub platforms
• Experience with HubSpot, Salesforce, Klaviyo, Google Analytics, SEMrush, Meta Business Manager, or similar platforms
• Experience managing or mentoring junior marketing team members or direct reports
• Deep knowledge of influencer marketing and physician or KOL engagement strategies
• Experience supporting both B2B and B2C customer journeys
• Startup or high-growth company experience, including comfort operating with significant autonomy