Senior Manager, Revenue Marketing - Settlement

Snapdocs is transforming the U.S. mortgage market with innovative workflow software and AI-driven automation. The Senior Manager of Revenue Marketing will own the revenue marketing for the settlement segment, focusing on both B2B and emerging D2C audiences, while partnering closely with Product Marketing and Sales to drive growth strategies.

Responsibilities:

• Own multi-channel growth strategy
• Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
• Allocate budget and make clear, defensible channel bets
• Balance fundamentally different audiences without losing strategic coherence
• Build and test the D2C motion
• Design and run early-stage experiments to define what scalable consumer acquisition looks like
• Identify viable channels, messaging, and CAC targets
• Turn ambiguity into structured learning and direction
• Turn data into decisions
• Analyze funnel performance across segments and channels
• Interpret results through the lens of buyer behavior—not just campaign performance
• Maintain an experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations—not just reporting
• Partner with Sales on pipeline quality
• Share insights on lead quality, conversion patterns, and objections
• Participate in sales reviews as a strategic partner
• Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
• Define what can be automated vs. what requires human oversight
• Partner with marketing operations to improve automation and governance
• Partner closely with Product Marketing to align on strategy and messaging
• Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
• Operate with a high degree of autonomy, using data and experimentation to inform direction
• Contribute to shaping how Snapdocs approaches both B2B and emerging consumer growth

Requirements:

• 4–7 years in demand generation, growth marketing, or revenue marketing
• Track record of improving pipeline quality and conversion, not just lead volume
• Experience across both B2B and consumer/prosumer marketing
• Comfort operating in ambiguous, early-stage growth environments
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Clear communicator who can influence cross-functional partners
• Experience in proptech, fintech, or marketplace businesses
• Familiarity with B2B2C or dual-sided growth models
• Background in consumer acquisition (search, paid social, referral loops)
• Experience marketing to small businesses or independent professionals
• Exposure to community-led or product-led growth