Sr. Field Marketing Manager - NORAM Higher Education

Instructure is a company that believes in the power of people to grow and succeed throughout their lives. They are seeking a Sr. Field Marketing Manager to own the field events program for Parchment in North America, setting the strategy and managing execution across various events to drive business outcomes.

Responsibilities:

• Own the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinars
• Evaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and make the case for where we invest and where we don't
• Manage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating contracts and holding partners accountable to timelines and quality
• Lead event planning from kickoff to close: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reporting
• Develop event and campaign briefs that connect tactics to outcomes, not just logistics
• Define success metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generated
• Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floor
• Manage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign tracking
• Bring post-event retrospectives with real recommendations — not just recaps
• Represent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities

Requirements:

• Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector
• Demonstrated ability to manage a complex events portfolio independently, from strategy through execution
• Experience managing budgets, vendor contracts, and external partners — booth designers, swag suppliers, venues, and more
• A track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholders
• Proficiency in Asana, Google Suite, and Salesforce
• Strong project management skills — you handle multiple events in different stages simultaneously without losing the thread
• Comfort with significant US travel for on-site event support
• Kindness, a sense of humor, and the kind of attention to detail that catches things before they go sideways