Senior Product Marketing Manager

Role Overview

• Shape and Execute the Market Narrative
• Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions
• Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
• Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
• Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
• Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
• Lead high-priority launches, campaigns, enablement, and market insights that strengthen Workiva’s sustainability position
• Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
• Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement

Requirements

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
• Bachelor’s Degree in marketing, business, communications, sustainability, or a related field
• Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions
• Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred
• Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
• Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement
• Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
• Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
• Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package