Execute and operationalize the coaching product strategy across 1-on-1 Coaching, Group Coaching, and related offerings, in close partnership with the Coaching Director
Bring the coaching product ecosystem to life: translating how coaching work alongside other HG products
Track and report on key Product metrics: conversion rate, LTV, retention, extension rate, and engagement across coaching products
Optimize the client experience to drive meaningful outcomes, from first touch through long-term coaching engagement
Set clear product specifications and standards for coaching products to guide development, design, and data teams
Translate coaching product strategy into clear, measurable PRDs and plans
Analyze funnel data to identify UX friction and drop-off points, translate findings into actionable product improvements
Partner with Marketing on positioning, launches, and user journey alignment, understanding where traffic comes from
Surface and communicate cross-product tradeoffs between coaching, memberships, and platform priorities to inform strategic decisions
Own weekly dashboards and monthly performance reporting for coaching products
Collaborate with the other PM and program management to enable data-driven coaching experiences
Stay close to the Healthy Gamer community; understand what clients need, what's confusing, and where the product is falling short
Communicate progress and execution status clearly through regular updates and documentation

3+ Years of product management experience
Deeply data-driven: you use analytics to make decisions, identify problems, and validate solutions
Proven conversion experience: You know how to move and convert people through a funnel and have the results to show for it
Strong design sensibility: you know what good UX looks like, can create intuitive user flows, and ensure products feel easy to use
You're AI-native: you use AI tools to accelerate your work, creating prototypes, writing specs, analyzing data, and building automations
You communicate clearly and create visibility: your team always knows what you're working on and why
Comfortable in fast, agile environments; you work well with dev teams and know how to ship iteratively
Nice to Have Experiences with care delivery, coaching, or two-sided marketplace products; you understand both the client and the coach side
Experience working on mental health, wellness, or behavioral support products
You've shipped products in a two-sided marketplace, managing both supply-side (coach/provider) and demand-side (client) dynamics
Familiarity with HSA/FSA, insurance, or care reimbursement workflows.

Coaching Product Manager

Key skills