Product Marketing Specialist

Dexian is seeking a Marketing Specialist to play a crucial role in shaping the future of their platform ecosystem. The role involves translating complex API strategies into narratives that drive adoption and revenue growth, while collaborating across various teams.

Responsibilities:

• Translate complex API strategies into compelling narratives that drive adoption, partnership growth, and revenue expansion
• Support go-to-market initiatives for APIs, platform capabilities, or integrations
• Engage both technical and executive audiences with strong written and verbal communication skills
• Manage multiple initiatives simultaneously

Requirements:

• 3–5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing within a B2B SaaS or platform environment
• Proven ability to translate technical concepts such as APIs, endpoints, authentication, and workflows into clear business value
• Experience supporting go-to-market initiatives for APIs, platform capabilities, or integrations
• Familiarity with developer ecosystems, API documentation tools, and integration frameworks
• Strong written and verbal communication skills, with the ability to engage both technical and executive audiences
• Excellent project management skills, capable of managing multiple initiatives simultaneously
• Willingness to support multiple API launches and cross-functional initiatives in a fast-paced environment
• Ability to collaborate effectively across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success teams
• Experience with CRM systems, marketing automation, and analytics platforms
• Background in the tax, accounting, finance, or adjacent domains
• Ability to create developer-facing and business-facing content that balances technical detail with commercial clarity
• Experience conducting competitive analysis around platform ecosystems and differentiation
• A bachelor's degree in marketing, business, technology, or related field preferred
• Relevant experience supporting platform, API, or ecosystem launches in enterprise or vertical SaaS environments
• experience with API documentation tools and integration to support ecosystem growth