Digital Marketing Specialist – Paid Media & Marketing Operations – Remote

OneTouchPoint is looking for a talented Digital Marketing Specialist who is passionate about on-demand marketing execution and supply chain management. The role involves managing and optimizing digital advertising programs across various platforms while supporting franchisees and enterprise marketing teams.

Responsibilities:

• Launch, manage, and optimize paid advertising campaigns across Google Ads and Meta platforms
• Execute localized campaigns for franchise, dealer, and multi-location business models
• Monitor campaign performance and proactively identify opportunities for improvement
• Manage campaign budgets, pacing, targeting, creative deployment, and optimization strategies
• Troubleshoot campaign delivery issues, policy violations, and performance anomalies
• Manage workflows that connect internal order management systems with advertising platforms
• Support marketing automation initiatives using campaign deployment and workflow management tools
• Maintain campaign blueprints, templates, and scalable deployment processes
• Coordinate campaign setup, approvals, staging, and activation activities
• Assist with platform integrations, tracking implementation, and process improvements
• Build and maintain client-facing dashboards and performance reports
• Analyze campaign performance and communicate actionable recommendations
• Monitor KPIs including impressions, clicks, conversions, ROAS, CPA, and engagement metrics
• Prepare monthly campaign summaries and budget reconciliation reports
• Support billing, invoicing, and advertising spend allocation processes
• Implement and maintain conversion tracking across digital platforms
• Support Google Tag Manager, Google Analytics, and Meta tracking configurations
• Validate campaign measurement and troubleshoot tracking issues
• Ensure data accuracy across reporting platforms and dashboards
• Partner with internal sales, account management, and client teams to support digital marketing initiatives
• Serve as a subject matter expert for paid media best practices and platform capabilities
• Participate in client meetings and strategy discussions
• Educate clients and local business operators on campaign performance and digital advertising opportunities
• Assist in evaluating new digital marketing products, features, and services
• Stay current on platform changes across Google Ads, Meta, and related marketing technologies
• Ensure campaigns comply with advertising policies, brand standards, and platform requirements
• Monitor emerging AI-driven advertising features and evaluate their impact on campaign performance
• Maintain certifications and industry knowledge to support best practices

Requirements:

• 3–5+ years of experience managing digital advertising campaigns
• Hands-on experience with Google Ads and Meta Ads Manager
• Strong understanding of campaign setup, optimization, and performance analysis
• Experience with Google Analytics, Google Tag Manager, and reporting platforms
• Advanced Microsoft Excel and/or Google Sheets skills
• Strong analytical and problem-solving abilities
• Excellent communication and client-facing skills
• Ability to manage multiple projects and priorities simultaneously
• Experience supporting franchise, dealer, retail, or multi-location marketing programs
• Familiarity with marketing automation and campaign deployment platforms
• Experience building dashboards in Google Looker Studio
• Basic knowledge of data manipulation, APIs, JSON, or scripting
• Google Ads and Google Analytics certifications
• Experience working in agency, marketing services, or managed services environments