Senior Product Manager, Formations (Remote)

Forbes Advisor is dedicated to helping readers make informed decisions with trusted advice. They are seeking a Senior Product Manager to scale their business formation and management platform, responsible for new product development, identifying service opportunities, and collaborating with cross-functional teams.

Responsibilities:

• Lead 0-to-1 product discovery and delivery, taking new service offerings from early hypothesis through customer validation, MVP, and scaled launch
• Identify and evaluate new product and service opportunities across the customer journey, including scoping market size, customer demand, the competitive landscape, and unit economics to inform what to build next
• Optimize and scale the core platform to support new use cases, additional product lines, and exponential customer growth
• Work collaboratively with cross-functional teams, including engineering, design, analytics, and commercial, to deliver best-in-class product experiences from concept through to release and beyond
• Design and automate core operational workflows that power the business, reducing friction and unit costs while improving customer experience and unlocking throughput
• Partner with sales, LCM, marketing, and partnership teams to define GTM strategy, inform product decisions, and validate demand, to accelerate product-market fit and achieve commercial targets
• Define and manage a structured product backlog. Clearly prioritise initiatives based on impact, resource availability, and strategic alignment, while staying responsive to new information
• Track performance across key metrics post-launch, identifying areas of improvement and driving iterative enhancements post-launch
• Act as the central point of communication across the business for your product area, ensuring transparency, managing stakeholder expectations, and aligning on shared outcomes
• Play a key role in refining product development practices across the team, bringing experience, structure, and a proactive mindset to each challenge

Requirements:

• 6+ years of experience in product management, with a strong track record of building 0-1 products and evolving platforms to support customer and product-line growth
• Experience designing and launching workflow automations, operational tooling, or integrations that materially reduce cost or improve throughput at scale
• Deep empathy for small business users and experience designing products for SMBs, solopreneurs, or individual business owners making high-consideration decisions
• Confident working across the full product lifecycle, from discovery and definition to delivery and iteration
• Comfortable with SQL, product analytics tools (Google Analytics, Amplitude, or similar), and financial modeling
• Experience leading cross-functional teams and managing input from multiple stakeholders
• Data-driven, with the ability to define and track performance metrics, and use insights to inform decisions
• Excellent communication and storytelling skills, matched with proficiency in modern prototyping tools (e.g., Figma) to communicate ideas effectively across stakeholders
• Curious, collaborative, and proactive in identifying new opportunities or resolving blockers