Product Marketing Manager - SaaS - ETL/ Data Management /

Yaz Associates GmbH is seeking a Product Marketing Manager with a focus on their Data Lifecycle Management Platform. The role involves owning strategic and tactical marketing responsibilities, including market analysis, product lifecycle management, and go-to-market execution.

Responsibilities:

• Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
• Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for Salesforce products
• Identify growth opportunities in established and emerging salesforce markets (Agentic AI, lead assignments ,etc)
• Lead product definition in collaboration with founders, BU and Sales, ensuring alignment to market needs and customer demands
• Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
• Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc
• Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
• Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams
• Define and track KPIs for product launches, adoption rates, and revenue performance