Sr Marketing Strategist WFH

HealthTrust Workforce Solutions, part of HCA Healthcare, is seeking a creative and detail-oriented Senior Marketing Strategist to join their marketing team. This role is crucial for ensuring consistent brand representation across all marketing channels and involves strategy development and campaign execution.

Responsibilities:

• Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity. Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns
• Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives
• Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated. Ensure that all content aligns with the established brand guidelines
• Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market
• Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement. Propose and implement corrective actions in collaboration with other team members as needed
• Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results
• Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions
• Track and report on the effectiveness of branding initiatives and campaigns. Provide insights and recommendations for brand improvement based on data analysis
• Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed

Requirements:

• Proven experience in marketing, brand management or a similar role
• Strong understanding of digital marketing and branding principals
• Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.)
• Proficiency in presentation preparation in Power Point
• Excellent written and verbal communication skills
• Highly organized with strong project management abilities
• Ability to multitask and meet deadlines in a fast-paced environment
• Creative thinking and problem-solving skills
• Attention to detail and a commitment to brand consistency
• Bachelors degree in Marketing, Advertising, Business, or a related field
• 3 to 4 years of related experience required
• Knowledge of healthcare and/or staffing is a plus