Integrated Marketing Lead - K:Service

Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking an Integrated Marketing Lead to manage the marketing customer journey for K:Service, focusing on audience segmentation, messaging, media planning, and driving ROI.

Responsibilities:

• Ideate, design, and execute the K:Service marketing customer journey across all channels
• Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention
• Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
• Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
• Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
• Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO
• Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
• Gather and analyze campaign performance, including reporting learnings of key findings and best practices
• Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
• Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
• Performs other related duties as assigned