Key skills
B2B MarketingDemand GenerationContent MarketingPipeline Metrics OwnershipSalesforceAccount-Based Marketing (ABM)Customer Success CollaborationBrand StorytellingRetention MarketingMarketing to Brand AdvertisersLifecycle MarketingAffiliate Marketing TechnologyInfluencer Marketing TechnologySaaSLeadershipCustomer SuccessSales
About this role
ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. They are seeking a Senior Manager of B2B Marketing to own and scale the B2B marketing function, focusing on demand generation, thought leadership, and content to drive acquisition and retention.
Responsibilities:
- Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
- Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
- Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
- Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
- Develop a thought leadership strategy that drives both demand generation and long-term brand retention
- Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
- Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers
Requirements:
- 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
- Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
- Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
- Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
- Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
- Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership
- Experience marketing to brand advertisers, retail buyers, or agency decision-makers
- Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)
- Background in affiliate, creator, or influencer marketing technology
- Prior experience building pipeline programs with long (3+ month) sales cycles