Senior Product Marketing Manager

Luma Health is a company dedicated to improving healthcare access and delivery. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for their products, collaborating cross-functionally to enhance market presence and drive engagement with health systems and clinics.

Responsibilities:

• Foster alignment across sales, product, engineering, and marketing functions to develop messaging frameworks that support value drivers and customer stories
• Support the launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan
• Partner with the Product Team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey
• Strive to be an expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions
• Support the development of a 'voice of customer' playbook and leverage it to inform messaging and product education
• Contribute to the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
• Partner with Sales and CS enablement to build the content and tools that move deals forward: pitch decks, demo narratives, ROI models, case studies, solution briefs, and objection-handling resources
• Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned

Requirements:

• 6+ years of experience in product marketing for B2B organizations
• Demonstrated ownership of multiple successful product launches that exceeded pipeline, adoption, or revenue targets
• Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals
• Experience creating compelling corporate messaging
• Passion and curiosity about the customer and developing value-driven messaging and content
• Experience collaborating effectively with product, sales, and customer success to achieve results
• Excellent communication, presentation and interpersonal skills
• Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations
• Proven ability to influence without authority across product, sales, customer success, and executive stakeholders in a fast-paced, high-growth environment
• Experience managing and researching product positioning and competitive analysis
• Organized, detail-oriented, and motivated team player with a positive attitude
• Ability to work in a fast-paced team environment
• Bachelor's degree required
• SaaS and/or healthcare experience preferred
• MBA or equivalent advanced experience a plus