Content Strategist, Senior Associate, Corporate Marketing

Huron is redefining what a global consulting organization can be, helping clients drive growth and enhance business performance. The Content Strategist, Senior Associate will develop healthcare-focused marketing content, translating business objectives into compelling deliverables while collaborating with the marketing team to engage target buyers and support business growth.

Responsibilities:

• Create, edit, and adapt content across a wide range of formats and levels of complexity — from short-form social copy, campaign messaging, and derivative assets to long-form thought leadership, including both editing SME-authored drafts and developing original pieces from concept through final copy
• Write, edit, and optimize (SEO and accessibility) health care content assets – including case studies, thought leadership articles, landing page web copy, social media posts, video, and other derivative content - to engage Huron’s target buyers
• Develop content pieces that align with campaign objectives, ensuring integration across channels and touchpoints. This includes drafting original content and editing SME-written pieces into clear, client-ready narratives
• Contribute to content and campaign creative briefs
• Apply brand, voice, and style guidelines to ensure quality and consistency
• Adapt content, messaging, and storytelling approaches for different channels, personas, and stages of the buyer journey, creating audience-centric experiences that drive engagement and progression through the funnel
• Leverage AI-enabled tools for research, ideation, drafting, and content optimization
• Manage discrete projects, such as campaign deliverables, editorial streams, or event-related content, ensuring content is delivered on schedule with minimal oversight
• Oversee timelines, deliverables, and workflows, proactively managing competing priorities and deadlines
• Demonstrate strong time management skills, balancing multiple projects while maintaining high standards of quality
• Coordinate approvals and feedback from stakeholders
• Identify opportunities to repurpose or extend content across campaigns, channels, or business units
• Work closely with subject matter experts to extract insights, ask the right questions, and shape their input into clear, compelling content
• Partner with HC industry marketers as well as peers across marketing, creative, and digital to amplify content impact
• Contribute to team knowledge sharing by documenting processes, lessons learned, and emerging best practices
• Actively participate in and contribute to enterprise marketing meetings and collaborations, demonstrating leadership presence, collaboration, and alignment with Huron’s values
• Share insights on content performance and recommend refinements to improve audience engagement and campaign impact
• Regularly employ A/B testing and other methodsbest practices
• Informally mentor associates and analysts, offering guidance on writing and content best practices
• Take initiative by leading portions of team discussions, presenting work to stakeholders, or piloting new processes/tools
• Contribute to codifying Huron best practices for content development and integrating them into workflows and style manuals
• Proficiency with project/content management systems (CMS)
• Skilled in SEO and content optimization tools and emerging AEO/GEO trends
• Comfortable using AI-powered solutions (e.g., generative AI, workflow automation)

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 4+ years of content/marketing experience, including ownership of discrete projects
• Familiarity with healthcare and life sciences industry trends, stakeholders, and terminology
• Content Development: Advanced writing, editing, and storytelling skills across formats and channels
• Editorial Judgment: Ability to shape SME-driven content into clear, compelling narratives
• Audience Orientation: Understands buyer needs and ensures content relevance
• Collaboration with SMEs: Builds trust and credibility with subject matter experts, eliciting insights and translating them into high-impact content
• Project Ownership: Demonstrated ability to manage timelines, workflows, and deliverables
• Data & Performance: Applies analytics and audience insights to refine content approaches and improve impact
• Brand Stewardship: Ensures consistency with Huron's brand, style, and voice
• Please include portfolio link on resume
• Professional services or B2B experience preferred
• CST or EST hours preferred