Senior Product Marketing Associate

Skillz is the first publicly-traded mobile eSports platform revolutionizing the gaming industry. The Senior Product Marketing Associate will support the execution of sweepstakes campaigns and player lifecycle initiatives, driving player acquisition, engagement, and conversion through effective promotional strategies.

Responsibilities:

• Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers)
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases
• Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer)
• A/B testing and data-driven decision-making experience
• Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence
• Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention
• Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives
• Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes
• Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines
• LiveOps experience is a strong plus
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus