Marketing Operations Manager

The Inland Real Estate Group of Companies, Inc. is seeking a Marketing Operations Manager to drive scalable campaigns and optimize lead conversion across a national self-storage portfolio. This role is responsible for the marketing infrastructure and ensures campaigns are delivered effectively and aligned with business goals.

Responsibilities:

• Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns
• Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution
• Establish governance, standards, and best practices across the marketing organization
• Oversee the execution of integrated marketing campaigns across digital, email, SEO, and local marketing channels
• Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery
• Coordinate internal stakeholders and agency partners to maintain alignment and accountability
• Own lead management strategy, including lead flow, scoring, segmentation, and routing
• Optimize lead-to-rental conversion through improved processes, automation, and system integration
• Partner with operations and sales teams to ensure effective follow-up and customer experience
• Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools)
• Define and monitor KPIs including conversion rates, cost-per-lead, occupancy impact, and engagement metrics
• Deliver actionable insights to improve campaign performance and inform strategic decisions
• Oversee the marketing technology stack, including CRM, marketing automation, analytics, and reporting tools
• Ensure proper integration between platforms to enable accurate tracking and efficient workflows
• Identify and implement new tools or enhancements to improve marketing effectiveness
• Partner with leadership and finance to manage marketing budgets, track spend and optimize allocation
• Ensure campaigns and initiatives are delivered within established timelines and financial targets
• Manage external agency and vendor relationships, ensuring alignment with strategy, quality standards, and performance expectations
• Oversee execution while maintaining internal ownership of strategy, data, and results

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, or related field
• Marketing and revenue growth experience in self storage or national multi-site real estate sector experience required
• 5–7+ years of experience in marketing operations, digital marketing, or related roles
• Strong expertise in marketing automation platforms, CRM systems, and analytics tools
• Deep understanding of lead management, segmentation, and customer lifecycle marketing
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing agency partners and marketing technology vendors
• Excellent organizational, communication, and project management skills