Retail Marketing Manager

Talent Groups is seeking an experienced Retail Marketing Manager to join their Retail Audience Marketing team. This role involves developing audience-centric marketing strategies and content that drive engagement and revenue growth in key retail segments.

Responsibilities:

• Define and refine retail audience segments, customer journeys, and buying triggers
• Develop compelling value propositions and messaging aligned with retail priorities such as workforce optimization, employee retention, and customer experience
• Collaborate with sales, marketing, and brand teams to ensure consistent and effective messaging across all channels
• Create retail-focused content including customer success stories, executive briefs, campaign assets, sales enablement materials, and talk tracks
• Translate complex retail and workforce management challenges into clear, business-focused narratives
• Align content with campaign objectives and sales priorities to support account engagement and pipeline acceleration
• Execute audience marketing strategies across campaigns, industry events, field programs, and sales initiatives
• Partner with Field Marketing and Sales teams to ensure messaging and content are effectively activated in the market
• Support customer-facing engagements, events, and industry programs that drive business growth
• Utilize analytics, field feedback, and AI-driven insights to optimize audience segmentation and messaging effectiveness
• Identify opportunities to improve scalability, consistency, and impact of retail marketing programs
• Continuously refine content and strategies to enhance engagement and sales outcomes

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 8+ years of experience in Marketing, Content Strategy, Audience Marketing, Industry Marketing, or related roles
• Demonstrated success developing sales-ready messaging and content that drives measurable business results
• Strong experience collaborating with Sales, Field Marketing, Product Marketing, and cross-functional stakeholders
• Excellent written, verbal, presentation, and communication skills
• Experience supporting retail-focused go-to-market strategies
• Understanding of retail operations, customer experience, workforce management, and frontline employee challenges
• Background in B2B SaaS, Workforce Management, HR Technology, or related industries
• Experience developing industry-specific campaigns, messaging frameworks, and marketing programs
• Ability to translate market insights into actionable strategies that support pipeline growth and revenue generation