Key skills
LeadershipCommunicationSales
About this role
Our Sales and Marketing Director become family and impact the lives of our residents who live in a Lifespark Senior Living Community. Yorkshire of Edina, a Lifespark Senior Living Community, is looking for a Sales and Marketing Director to join our growing team.
Yorkshire of Edina Senior Living is located in Edina, off a bus route, between Southdale Mall and the YMCA. We help seniors Age Magnificently in our gorgeous 96-unit, apartment-style community providing Assisted Living, Independent Living, and Memory Care services. Yorkshire of Edina provides a growing leadership team and staff. Join our team today!
Position: Sales and Marketing Director
Salary: $60,000 - $75,000 annually, depending on experience
Service Area: 7141 York Avenue South, Edina, MN 55435
Schedule: 1.0 FTE, Monday through Friday 8am-5pm. MOD rotation.
Lifespark Benefits Include:
- Annual Reviews/Raises {Shift differentials if applicable}
- Paid Time Off – Vacation Time
- Mileage reimbursement
- Medical, Dental, Vision benefits for Full Time Hires
- Short-Term Disability & Long-Term Disability Insurance
- Life Insurances
- 401k + Company Match for full-time and part-time employees
- Referral bonuses
- Flexible scheduling
- Career path to other positions within our growing company!
Lifespark is a complete senior health company headquartered in St. Louis Park, Minnesota. Since 2004, we’ve been helping seniors stay healthy, navigate their health care options with confidence, and live fuller, more independent lives as they age. That’s where our people come in – from accounting and health technology to front-line nurses, advanced practice professionals, caregivers and everything in between, we are all invested entrepreneurs focused on helping people age magnificently.
Position Duties & Responsibilities:
In this position you will be responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue. Additionally, this position requires ongoing evaluation of current practice and procedure within the marketing department and the discretion to make improvements as needed. Duties include:
- Develop and execute facility strategic marketing plan.
- Identify short term and long-term goals based on market research analysis.
- Research and develop new sales opportunities by identifying customer requirements,
- competitor strategy and approach, and forecasting.
- Make recommendations to improve overall facility business development strategy.
- Maintain relations with the community and customers.
- Create opportunities for public speaking events in the community while executing the marketing plan.
- Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
- Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
- Review and adhere to departmental budget.
- Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
- Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
- Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
- Manage marketing database and drive all necessary follow up contact.
Preferred Qualifications:
- Experience in sales and marketing, public relations, or advertising.
- Experience in healthcare is preferred.
- Ability to drive the success of multiple projects concurrently.
- Experience with using and developing multi-media campaigns.
- Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.
- Must have proficient knowledge of computer systems, including email use.
Our Lifespark culture has created not only an award-winning workplace — earning Star Tribune Top Workplace 12 times, Minneapolis Business Journal Best Places to Work three times, and Top USA #1 in Healthcare — but a place where you have the room to be creative, make a difference, and have a purposeful, direct impact on how people age. Lifespark’s full continuum of services offers a breadth of roles with the support to grow your career. To see the experience we are creating, watch our award-winning video Going South – this is the experience you will help create at Lifespark! Changing the age-old story starts with you – let’s get you hired
It has been and will continue to be our policy to provide equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer’s premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.
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