Retail Strategy Advisor (B2C Market Intelligence)

Future Edge Group is building iPulse, an AI market intelligence and investment research platform designed to help investors make informed decisions. They are seeking a Strategic Advisor focused on B2C growth and consumer fintech positioning to help refine their strategy and reach individual investors effectively.

Responsibilities:

• Refine iPulse’s B2C positioning for individual investors and market-conscious consumers
• Advise on growth strategy across organic, paid, social, partnerships, communities, and affiliate channels
• Help shape consumer-facing messaging, landing pages, onboarding, and conversion flows
• Review pricing, packaging, trials, discounting, and subscription strategy
• Identify high-potential investor segments and acquisition angles
• Advise on brand trust, credibility, and regulatory-sensitive financial messaging
• Help prioritize growth experiments and track the right KPIs
• Provide strategic feedback on product-market fit, user activation, retention, and referral loops
• Introduce relevant partners, creators, affiliates, fintech operators, or distribution opportunities where appropriate

Requirements:

• Experienced in B2C growth, consumer fintech, investing platforms, subscription products, or marketplace growth
• Strong strategic thinker with practical go-to-market instincts
• Comfortable advising early-stage founders and operating in an ambiguous environment
• Understands how to position complex AI/data products in simple, compelling consumer language
• Familiar with investor psychology, trust-building, financial content, or retail investing communities
• Able to challenge assumptions and help turn broad ideas into focused execution priorities
• Experience with fintech, wealthtech, trading, investing, personal finance, or market data products
• Experience scaling consumer subscription products
• Experience with creator, affiliate, SEO, community, or influencer-led growth
• Network in fintech, investing media, consumer finance, or startup growth
• Prior founder, operator, advisor, or growth lead experience