Product Manager, Activation

Adobe is a company that empowers everyone to create through innovative platforms and tools. They are seeking a Product Manager to own the first-mile experience on stock.adobe.com, focusing on enhancing customer engagement and conversion through effective site navigation and content management.

Responsibilities:

• Own the global navigation architecture for stock.adobe.com, including header, footer, and on-page navigation across all asset categories and customer segments
• Lead product strategy for the homepage and the full library of landing pages, including category, campaign, and editorial destinations. Define content hierarchy and layout strategy to serve SEO performance, paid traffic conversion, and direct customer engagement
• Drive the rebuild of Adobe Stock’s first-party landing page content management tool. Define requirements with engineering and design; own the roadmap from MVP through production features
• Build and lead all aspects of the decision framework that governs how new landing pages are scoped, approved, and sequenced. Balance inputs from SEO, promotional activities, partner commitments, and customer demand signals; communicate trade-offs clearly to partners
• Own the product definition for the stock.adobe.com component library — the shared UI building blocks used across landing pages, navigation, and promotional surfaces. Partner with design and engineering to govern component usage, enforce visual consistency, and accelerate new page builds through reusable patterns
• Manage the product experience for account management surfaces on stock.adobe.com, including the account menu, subscription management, and entitlement visibility. Work cross-functionally with commerce, identity, and customer success to ensure these flows are intuitive and accurate
• Define and maintain the roadmap across all Activation ownership areas; communicate priorities, sequencing, and trade-offs to engineering, design, marketing, and leadership partners
• Translate briefs from PMM and campaign teams into scoped, on-brand landing pages — from layout definition through QA and publish
• Drive the CMS rebuild from requirements through launch; reduce manual production overhead and enable non-technical partners to publish and update content independently
• Grow the component library by identifying gaps, prioritizing net-new components, and enforcing usage standards across the site
• Partner with engineering on site navigation changes; validate improvements through analytics
• Identify friction in account management flows that drives support volume or churn, and build the case for resolution
• Define and track targets for page quality, production velocity, conversion performance
• Maintain documentation and onboarding materials for landing-page workflows and component standards

Requirements:

• 3–6 years of experience in a design, product, or design-operations role—ideally in a marketplace, e-commerce, or content-platform environment
• Strong visual design skills with proficiency in Figma (or equivalent) and a portfolio showing component-level and page-level work
• Experience with CMS production workflows (AEM, Helix/Edge Delivery, WordPress, or similar)
• Comfort with HTML/CSS fundamentals—enough to inspect, debug, and prototype in code when needed
• Proven ability to manage competing priorities, negotiate scope, and communicate timelines to non-technical partners
• Familiarity with SEO guidelines for landing pages (metadata, structured data, Core Web Vitals)
• Background in A/B testing and conversion rate optimization
• Curiosity about AI-assisted workflows; experience with Claude, ChatGPT, or similar tools for efficiency is a strong plus
• Background in front-end development (React, Web Components) beyond basic HTML/CSS