Performance Marketing Creative Strategist

Cosmo is a fast-growing international EdTech company with an educational mission, and they are seeking a Performance Marketing Creative Strategist. The role involves developing creative concepts for paid social platforms and writing scripts for short-form ads while continuously optimizing strategies for better performance.

Responsibilities:

• Develop performance-driven creative concepts for paid social platforms (Meta, TikTok, YouTube Shorts, etc.)
• Write high-converting scripts for short-form ads (UGC-style, influencer-style, testimonial, problem-solution formats)
• Identify and research influencer/UGC trends and adapt them for paid acquisition
• Continuously test and optimize creative strategies to improve conversion performance

Requirements:

• Minimum 1–2 years of in-house or agency experience focused on: Performance advertising, Paid social campaigns, Script writing for short-form ads, Influencer or UGC marketing
• Strong understanding of conversion-focused storytelling
• Familiarity with Meta Ads Manager and/or TikTok Ads ecosystem
• Data-driven mindset — comfortable reviewing performance metrics and iterating creatives